Lancaster Beauté

Category : Brand content

Lancaster Beauty is about light and freedom. What better way than lomographic style to embody the Lancaster woman? Unlike the aseptic world of fashion or cosmetics, Lomography pictures are free photos by essence: free from all conventions of framing, light and intentions. We suggest to develop an iconography rooted in life, made of snapshots, with no staging, but with nice photographic grain to assert their singularity. We want to celebrate imperfections, encourage offcenter subjects, forget about the frame, and play with light, so that every woman radiates for herself and for others. The radiant woman is timeless.